Post by account_disabled on Feb 17, 2024 5:33:06 GMT -5
In fact, it’s a good idea to work section by section, researching concept and topics that interest you. It’s better to have a great social media marketing plan unfold over time than a lousy one done quickly. Here’s the second lesson in this social media training course: You can change your plan if it doesn’t work. You’re not writing anything in stone, so relax and get comfortable with making that first draft. With practice and experience, marketing will get easier. Soon, you’ll be the one teaching social media classes! Campaign objectives and goals As you begin to brainstorm your social marketing strategy, remember the second lesson — both social media and your plan will likely change in the near future.
Start by deciding what kind of content you’d like to create. This could be: Product or service-the-scenes look at your business Links to blog posts Videos Infographics “Having a social media strategy is crucial to ensure that you are working to support your broader business goals. Think of a social media strategy as a road map that will get you to your destination. Maybe that destination is more followers or more engagement…the best part? You can go on multiple road trips!” Jessica Carroll – Senior Social Media Specialist, Constant Contact Next, create a spreadsheet outlining the type, theme, and timeline for creating and publishing your content. If you plan to work in a team, write out editorial guidelines regarding voice and tone so everyone is on the same page.
That’s also helpful when integrating curated content into your social media posts. Platform selection Where does your target audience spend its time? When just starting out on social media marketing, pick one platform to focus on. It can take time to get comfortable creating, planning, and posting, so master one platform before expanding your reach to the next. Popular platforms include: Facebook Instagram LinkedIn Determining which social media platform is right for your business is an individual decision, but you also look to your competition. If your research shows they are engaging a similar audience on a specific platform, you may find success there, too. Create and schedule your social media posts with Constant Contact’s social media tools.
Start by deciding what kind of content you’d like to create. This could be: Product or service-the-scenes look at your business Links to blog posts Videos Infographics “Having a social media strategy is crucial to ensure that you are working to support your broader business goals. Think of a social media strategy as a road map that will get you to your destination. Maybe that destination is more followers or more engagement…the best part? You can go on multiple road trips!” Jessica Carroll – Senior Social Media Specialist, Constant Contact Next, create a spreadsheet outlining the type, theme, and timeline for creating and publishing your content. If you plan to work in a team, write out editorial guidelines regarding voice and tone so everyone is on the same page.
That’s also helpful when integrating curated content into your social media posts. Platform selection Where does your target audience spend its time? When just starting out on social media marketing, pick one platform to focus on. It can take time to get comfortable creating, planning, and posting, so master one platform before expanding your reach to the next. Popular platforms include: Facebook Instagram LinkedIn Determining which social media platform is right for your business is an individual decision, but you also look to your competition. If your research shows they are engaging a similar audience on a specific platform, you may find success there, too. Create and schedule your social media posts with Constant Contact’s social media tools.