Post by hasina789956 on Oct 28, 2024 1:57:48 GMT -5
Having a good marketing strategy is essential for any e-commerce. If we are talking about the main marketplace on the web, we are in a much more competitive context and, therefore, the strategy must be really powerful. That is why we wanted to put together some sales strategies for Amazon that will increase your number of customers and increase your conversions.
Sales strategies for Amazon
Optimize Amazon's internal SEO
As expected, Amazon has its own algorithms that reward or penalize the positioning of products. So, here are some good practices to improve the SEO of your articles.
Full titles . Amazon places a lot of importance (as does Google or other platforms) on the title of the product we want to sell. This must include: brand, product line, differentiating feature, material, color, size and, if applicable, number of units contained in the package.
Create SEO-optimized bulk email campaigns product sheets . Keywords and long tail keywords cannot be missing in your titles and product sheets. Also include them in the attributes, description and tags of your items.
Brand Store . Amazon allows its sellers to create a Brand Store, that is, a page within the platform where they can display and promote their products. Create one to gain brand visibility.
Get the Buy Box . When the user decides on an item, a box appears with other purchase options for similar items. With the Buy Box, the customer can directly add the item to the cart without any distractions in the purchase process.
Share your product URL
Amazon rewards customers for reaching your product through its own internal links and not through external links. Share your product URL on Amazon across all your channels to improve your ranking and increase your CTR.
Ask your customers for reviews
In the “orders” tab of your ASC (Amazon Seller Central) account, you can send a message to users who have purchased your product. Use this to ask them for an honest review of their purchase. Also, don’t forget to engage users through the questions and answers section.
Use Amazon advertising
If you want to stand out even more from your competitors, it's worth turning to one of the advertising formats offered by the platform. Display Ads are a good option to place your items in Amazon SERPs, offer listings, and customer review pages. Although more limited than Google or Facebook Ads, but also cheaper, Amazon's PPC (Pay Per Click) platform will help you gain more visibility and sales.
Try A+ Content Manager
This feature will allow you to modify your product sheets and includes templates with images, improved descriptions, tables, etc. Without a doubt, an important element to increase traffic to your page within the platform and promote an increase in the conversion rate.
Sales strategies for Amazon
Optimize Amazon's internal SEO
As expected, Amazon has its own algorithms that reward or penalize the positioning of products. So, here are some good practices to improve the SEO of your articles.
Full titles . Amazon places a lot of importance (as does Google or other platforms) on the title of the product we want to sell. This must include: brand, product line, differentiating feature, material, color, size and, if applicable, number of units contained in the package.
Create SEO-optimized bulk email campaigns product sheets . Keywords and long tail keywords cannot be missing in your titles and product sheets. Also include them in the attributes, description and tags of your items.
Brand Store . Amazon allows its sellers to create a Brand Store, that is, a page within the platform where they can display and promote their products. Create one to gain brand visibility.
Get the Buy Box . When the user decides on an item, a box appears with other purchase options for similar items. With the Buy Box, the customer can directly add the item to the cart without any distractions in the purchase process.
Share your product URL
Amazon rewards customers for reaching your product through its own internal links and not through external links. Share your product URL on Amazon across all your channels to improve your ranking and increase your CTR.
Ask your customers for reviews
In the “orders” tab of your ASC (Amazon Seller Central) account, you can send a message to users who have purchased your product. Use this to ask them for an honest review of their purchase. Also, don’t forget to engage users through the questions and answers section.
Use Amazon advertising
If you want to stand out even more from your competitors, it's worth turning to one of the advertising formats offered by the platform. Display Ads are a good option to place your items in Amazon SERPs, offer listings, and customer review pages. Although more limited than Google or Facebook Ads, but also cheaper, Amazon's PPC (Pay Per Click) platform will help you gain more visibility and sales.
Try A+ Content Manager
This feature will allow you to modify your product sheets and includes templates with images, improved descriptions, tables, etc. Without a doubt, an important element to increase traffic to your page within the platform and promote an increase in the conversion rate.