Post by moumita7777 on Oct 31, 2024 1:36:54 GMT -5
SMS campaigns are used by a large majority of industries in all categories. And the automotive industry is no exception, because it is a communication strategy that offers many advantages to an industry that is constantly looking for innovation and that has, above all, a real need to stand out from constantly evolving and particularly reactive competition. We will see in this article how SMS campaigns give car dealerships or garages the opportunity to highlight their creativity , their sense of service but also, what are the possibilities of retaining and / or increasing an existing customer base.
Automotive SMS campaign and sales performance
Thanks to mobile marketing , it is no longer necessary to send thousands of leaflets informing about an open day inviting you to discover social media marketing service the latest models in the range or about an enticing upcoming promotion. With SMS advertising , current or future customers are informed directly about any current or upcoming event. A quick and effective way to communicate about the service and products in garages. Where a leaflet distributed in a mailbox could disappear directly into the bottom of a trash can, the SMS will be read by the mobile user who constantly keeps his phone nearby.
The advantages+++ of an SMS marketing operation in the automotive industry…
Thanks to SMS you can broadcast important information about your news such as:
The precise location of your car dealership and its contact details by different departments (office, workshop, sales department, etc.)
On occasional opening days such as Sundays or public holidays,
Book a test drive to test a brand new vehicle that has just arrived at your dealership, or a used vehicle, a new range of electric cars...
Highlight an offer with its equipment and characteristics, the services offered,
Set up a service offering the possibility of reserving your place online during a commercial event such as a trade fair, an open day, a private sale, etc. Faster than making an appointment by telephone,
Distribute an interactive access plan in the form of Google map data with the store opening hours…
Organize a mandatory registration system for an exceptional launch party in your auto garage,
The “good deals” to come, the creation of a new service,
Send targeted invitations to your subscribers…
The exceptional events that can only be accessed by invitation give a rather flattering character of exception... All this, accompanied by photos of high-quality vehicles (provided by the dealer), which complete a stylish automobile marketing operation, by highlighting the curves and the interior of a vehicle whose primary role is to seduce the future buyer.
So, whatever the car brand you represent (Peugeot, Renault, Citroën, Volkswagen, Audi, Toyota, Nissan, etc.), whether you are a director, sales manager, or in charge of marketing news, the SMS car campaign allows you to disseminate new information easily and quickly thanks to customer data.
An affordable price
Automotive professionals are well aware that a paper advertising campaign, generally accompanied by advertising inserts in the press, represents a significant budget in a year. This sector is also well known for being a heavyweight in the media market.
SMS campaigns offer other perspectives in terms of cost, in fact, it decreases according to the number of SMS sent , the greater the volume, the less expensive it is. The price of the pack evolves according to the number of SMS purchased. Take advantage of free credits to try it out!
Target your messages and your prospects and gain in efficiency!
Today, customers need to feel that they are important and that their opinion counts. What could be better than a personalized message with the customer's name offering them a service that they usually use at a reduced price or reminding them that it is time to have their vehicle serviced? Special attention is always better appreciated than a mass mailing and gives the impression of being " unique ". Being attentive and responsive allows you to differentiate yourself from the competition of another car dealership. SMS campaigns allow you to target and personalize the messages sent, an attention that will please customers who no longer want to be just another number but benefit from a real personalized service. In addition, with the help of database rental, you can obtain extremely relevant information such as:
The make and/or model of vehicle owned to date,
The year the car was first registered,
Its new value when purchased,
The type of car (city car, sedan, SUV, etc.)
It is therefore possible to know the vehicle currently owned by individuals or professionals before creating an automobile campaign.
Other relevant information can be gleaned depending on the type of advertising campaign being considered and the target population:
Civility, age group, socio-professional category (CSP+, CSP++),
Prestige brands can also target their automotive campaign by type of business profession:
Executive, senior executive, director, manager, liberal profession…
If it is an operation targeting vehicles referring to the family, the criteria such as:
“Married” and/or “with children” will be highlighted.
By geographic area, city, department, region…
The files provide a multitude of possibilities regardless of the area of planned marketing operation. Databases are a real gold mine for the automobile campaign.
A saving of time and money…
SMS represents a significant time saving for automotive professionals such as garages or car dealerships. With a reduced or sometimes even non-existent administrative service, the use of SMS can be very useful. You need to inform a customer that a part has arrived and give them the deadline for the repair of their car. Notify that a vehicle is ready or that other repairs need to be undertaken on a car... all this information can be sent by SMS . It is a way to avoid telephone communication times that are sometimes too long and unproductive, in order to refocus on actual working time, auto service and customer reception. Prepare your auto SMS template according to the different actions to be carried out during your automotive campaign, you will save even more time!
The opening rate of an SMS can reach 95% , 90% of which are read within 10 minutes (source Médiamétrie / AFMM), these figures demonstrate that it is therefore a profitable marketing communication strategy in terms of advertising.
The Spot-Hit company specializes in SMS campaigns , we are at your disposal for any information and can help you carry out your communication strategy.
Do not hesitate to contact our agency, our team of professionals is at your disposal.
Automotive SMS campaign and sales performance
Thanks to mobile marketing , it is no longer necessary to send thousands of leaflets informing about an open day inviting you to discover social media marketing service the latest models in the range or about an enticing upcoming promotion. With SMS advertising , current or future customers are informed directly about any current or upcoming event. A quick and effective way to communicate about the service and products in garages. Where a leaflet distributed in a mailbox could disappear directly into the bottom of a trash can, the SMS will be read by the mobile user who constantly keeps his phone nearby.
The advantages+++ of an SMS marketing operation in the automotive industry…
Thanks to SMS you can broadcast important information about your news such as:
The precise location of your car dealership and its contact details by different departments (office, workshop, sales department, etc.)
On occasional opening days such as Sundays or public holidays,
Book a test drive to test a brand new vehicle that has just arrived at your dealership, or a used vehicle, a new range of electric cars...
Highlight an offer with its equipment and characteristics, the services offered,
Set up a service offering the possibility of reserving your place online during a commercial event such as a trade fair, an open day, a private sale, etc. Faster than making an appointment by telephone,
Distribute an interactive access plan in the form of Google map data with the store opening hours…
Organize a mandatory registration system for an exceptional launch party in your auto garage,
The “good deals” to come, the creation of a new service,
Send targeted invitations to your subscribers…
The exceptional events that can only be accessed by invitation give a rather flattering character of exception... All this, accompanied by photos of high-quality vehicles (provided by the dealer), which complete a stylish automobile marketing operation, by highlighting the curves and the interior of a vehicle whose primary role is to seduce the future buyer.
So, whatever the car brand you represent (Peugeot, Renault, Citroën, Volkswagen, Audi, Toyota, Nissan, etc.), whether you are a director, sales manager, or in charge of marketing news, the SMS car campaign allows you to disseminate new information easily and quickly thanks to customer data.
An affordable price
Automotive professionals are well aware that a paper advertising campaign, generally accompanied by advertising inserts in the press, represents a significant budget in a year. This sector is also well known for being a heavyweight in the media market.
SMS campaigns offer other perspectives in terms of cost, in fact, it decreases according to the number of SMS sent , the greater the volume, the less expensive it is. The price of the pack evolves according to the number of SMS purchased. Take advantage of free credits to try it out!
Target your messages and your prospects and gain in efficiency!
Today, customers need to feel that they are important and that their opinion counts. What could be better than a personalized message with the customer's name offering them a service that they usually use at a reduced price or reminding them that it is time to have their vehicle serviced? Special attention is always better appreciated than a mass mailing and gives the impression of being " unique ". Being attentive and responsive allows you to differentiate yourself from the competition of another car dealership. SMS campaigns allow you to target and personalize the messages sent, an attention that will please customers who no longer want to be just another number but benefit from a real personalized service. In addition, with the help of database rental, you can obtain extremely relevant information such as:
The make and/or model of vehicle owned to date,
The year the car was first registered,
Its new value when purchased,
The type of car (city car, sedan, SUV, etc.)
It is therefore possible to know the vehicle currently owned by individuals or professionals before creating an automobile campaign.
Other relevant information can be gleaned depending on the type of advertising campaign being considered and the target population:
Civility, age group, socio-professional category (CSP+, CSP++),
Prestige brands can also target their automotive campaign by type of business profession:
Executive, senior executive, director, manager, liberal profession…
If it is an operation targeting vehicles referring to the family, the criteria such as:
“Married” and/or “with children” will be highlighted.
By geographic area, city, department, region…
The files provide a multitude of possibilities regardless of the area of planned marketing operation. Databases are a real gold mine for the automobile campaign.
A saving of time and money…
SMS represents a significant time saving for automotive professionals such as garages or car dealerships. With a reduced or sometimes even non-existent administrative service, the use of SMS can be very useful. You need to inform a customer that a part has arrived and give them the deadline for the repair of their car. Notify that a vehicle is ready or that other repairs need to be undertaken on a car... all this information can be sent by SMS . It is a way to avoid telephone communication times that are sometimes too long and unproductive, in order to refocus on actual working time, auto service and customer reception. Prepare your auto SMS template according to the different actions to be carried out during your automotive campaign, you will save even more time!
The opening rate of an SMS can reach 95% , 90% of which are read within 10 minutes (source Médiamétrie / AFMM), these figures demonstrate that it is therefore a profitable marketing communication strategy in terms of advertising.
The Spot-Hit company specializes in SMS campaigns , we are at your disposal for any information and can help you carry out your communication strategy.
Do not hesitate to contact our agency, our team of professionals is at your disposal.