Post by sinthiya007 on Nov 6, 2024 22:52:38 GMT -5
Google and Yahoo have announced that new authentication rules for bulk email sending will be introduced in February 2024 , with the aim of combating the high rate of spam and increasing email security.
This update is not just a small adjustment, but a substantial change in the email landscape, making it crucial that bulk email senders, from SMBs to large enterprises, understand and adjust to these changes to avoid negative impacts on email deliverability and reputation.
Why are Gmail and Yahoo adopting new rules?
Email has had to adapt yet again due to the spread of spam and phishing emails worldwide, with Google alone reporting that it blocks nearly 15 billion unwanted emails every day.
While businesses focus on promoting their products, countless spammers are disrupting the email ecosystem, creating additional obstacles for ordinary senders who need to go through validation steps. It’s important to note that many marketers engage in practices that resemble those of spammers.
While their actions may not seem bad or spammy to them, when thousands or millions of companies engage in the same practices with the same recipients, the problem starts to escalate, making it a real issue that needs to change.
New email authentication rules
Gmail and Yahoo have laid new groundwork for a on page seo service more secure email environment by introducing stronger authentication protocols.
This change is a direct response to growing concerns about email security, with the goal of ensuring that only authenticated emails are delivered to users.
In February 2024, Gmail and Yahoo will begin requiring bulk email senders to:
Use your own domain required
Google and Yahoo will require you to send emails from your own domain. If you use free domains, such as @gmail.com, you may start to see reduced deliverability of your emails.
Validate the email with DKIM, SPF and DMARC
Companies that send large volumes of email need to robustly authenticate their emails by adhering to established best practices, such as configuring SPF, DKIM and DMARC.
Ultimately, this measure aims to fill gaps that could be exploited by spammers, threatening the security of all email users.
Keep spam reports <0.3%
It is important to keep email inboxes free of unwanted messages, so we are implementing a spam rate limit. This measure aims to protect recipients from excessive spam messages.
This change is important and represents a significant shift towards safer email communication, requiring that the spam report rate be kept below 0.3%.
Make it easy to unsubscribe
Another significant change is the mandatory inclusion of unsubscribe links and one-click unsubscribe options in emails.
Google and Yahoo believe that users should not receive unwanted messages from a specific email sender, so they are requiring bulk email senders to provide recipients with the option to unsubscribe from emails with one click.
This update is not just a small adjustment, but a substantial change in the email landscape, making it crucial that bulk email senders, from SMBs to large enterprises, understand and adjust to these changes to avoid negative impacts on email deliverability and reputation.
Why are Gmail and Yahoo adopting new rules?
Email has had to adapt yet again due to the spread of spam and phishing emails worldwide, with Google alone reporting that it blocks nearly 15 billion unwanted emails every day.
While businesses focus on promoting their products, countless spammers are disrupting the email ecosystem, creating additional obstacles for ordinary senders who need to go through validation steps. It’s important to note that many marketers engage in practices that resemble those of spammers.
While their actions may not seem bad or spammy to them, when thousands or millions of companies engage in the same practices with the same recipients, the problem starts to escalate, making it a real issue that needs to change.
New email authentication rules
Gmail and Yahoo have laid new groundwork for a on page seo service more secure email environment by introducing stronger authentication protocols.
This change is a direct response to growing concerns about email security, with the goal of ensuring that only authenticated emails are delivered to users.
In February 2024, Gmail and Yahoo will begin requiring bulk email senders to:
Use your own domain required
Google and Yahoo will require you to send emails from your own domain. If you use free domains, such as @gmail.com, you may start to see reduced deliverability of your emails.
Validate the email with DKIM, SPF and DMARC
Companies that send large volumes of email need to robustly authenticate their emails by adhering to established best practices, such as configuring SPF, DKIM and DMARC.
Ultimately, this measure aims to fill gaps that could be exploited by spammers, threatening the security of all email users.
Keep spam reports <0.3%
It is important to keep email inboxes free of unwanted messages, so we are implementing a spam rate limit. This measure aims to protect recipients from excessive spam messages.
This change is important and represents a significant shift towards safer email communication, requiring that the spam report rate be kept below 0.3%.
Make it easy to unsubscribe
Another significant change is the mandatory inclusion of unsubscribe links and one-click unsubscribe options in emails.
Google and Yahoo believe that users should not receive unwanted messages from a specific email sender, so they are requiring bulk email senders to provide recipients with the option to unsubscribe from emails with one click.